What is ProAction ?

ProAction, a Dairy Farmers of Canada initiative, is a national mandatory certification program focused on several aspects of milk production. The goal of this program is to promote Canadian milk to consumers as one of the world’s best products that meets the highest standards. ProAction is also an opportunity for milk producers to improve and thus reap the benefits of their on-farm practices.

The proAction initiative has six modules:
1. Milk quality
2. Food safety (Canadian Quality Milk)
3. Animal care
4. Livestock traceability
5. Biosecurity
6. Environment

ProAction uses the framework created for the Canadian Quality Milk (CQM) Program.

Each module was developed with technical committees or working groups made up of producers, scientists, veterinarians and industry specialists. The proAction initiative is founded on the principle of continuous improvement on farms across the nation.